Jeffrey Karl, Principal, a native New Yorker and third generation designer, Jeff grew up immersed in design. A Summa Cum Laude design graduate, Jeff expanded and sharpened his design and architectural education by attending Pratt Institute School of Architecture in New York and American College for the Applied Arts in London and Atlanta. With over 25 years in design, Jeff's work has been featured in such publications as Hospitality Design, Atlanta City Magazine, Interior Design and The Designer/Specifier.

In an age of generic, mass produced sameness and tight budgets detail is of the utmost importance. Designs are thought of in generalities, but your clients' targeted market will live in the details. These include everything from the quality of the materials selected to the pitch of a chair back, the detail and congruency of the millwork to the width of a grout joint and everything in-between. Total Concept reinterprets the history of design and architecture to create designs that are sophisticated and timeless, whether traditional or contemporary or a polished integration of both. Regardless of size or budget, we often custom design all components of a project for an individualized property. Let us show you what our talented team can do for you on your next project.

Services We Provide:
	Interior Design
	Interior architecture and space planning
	Construction documents for pricing and bidding
	Furniture, fixture, and equipment (FF&E) specifications and purchasing
	Design of carpeting, rugs, lighting, furnishing and casegoods, fabric and artwork unique to the project
	Interfacing with food service, operational and architectural consultants for a seamless flow from inception
	through installation

Partial Client List:
	Hilton Hotels		Kemper Sports
	Hyatt Hotels		Gables Residential
	Ritz Carlton		Crown Golf
	Sheraton		Summit Properties
	Holiday Inn		Taylor Woodrow
	Best Western		Bask Hotel Group
	Trammel Crow		Kolter Communities